PocJox kicks off Summer Pop Up Series
Yesterday marked the kick off of the PocJox Summer Pop Up Series.
It was fitting for us to choose the iconic Bondi Markets as the place of our first market pop up in Sydney. Bondi is the place where our founder, Matt Chapman, has spent many hours designing and trialling our products. Today was the first of a schedule of retail appearances that will see us visit numerous market locations across Sydney before heading South to Melbourne later next month.
We’ve created a calendar of PocJox Pop Ups based on feedback from our customers and many fans, who are keen to see the full PocJox collection up close and have a hands-on look at our unique sweat resistant pocketing system and technically advanced compression fabric.
Thanks to everyone who travelled from afar to visit to us, and to those new faces who spent time with us and discovered PocJox for the first time. It was fantastic to be able to hear stories from our customers who’ve been wearing and loving our underwear, and it was a great opportunity for us to share our insights into product development and benefits of the collection.
Many of the guys we met today, went home or back to their hotels to test their new PocJox…and it was great to get your immediate feedback – thank you!
& from Mel & Dan whom we met today…
“Feedback from my husband… Very Impressive. He just got back from a 10k run and was surprised with the support he had running while wearing the PocJox. Well done”.
& to those who are supporting the brand whom we are yet to meet, we look forward to seeing you soon.
Here’s where you can catch us next :
Next Saturday 30 January – Kings Cross Markets, Potts Point
Saturday 6 February – Kings Cross Markets, Potts Point
(PS: & look out guys….our PocJox Mardi Gras Rainbow Limited Edition half short has just landed and will be on show next week. For every pair sold, we are donating $5 in support of Marriage Equality.)