Our Story
“Some guys would have their phones loose in their pockets and smash their phones, others would have a phone strapped awkwardly to their arm,” Matt says. “Personally, I replaced many iPhones due to condensation getting into the screen when I was training. We go to great lengths to listen to music
and keep connected while we work out, however this was a costly exercise before PocJox® came on the scene,” says Matt.
It was in 2013, after an appearance on The Ellen Show as Ellen’s underwear model, “Mr Sydney”, that Matt was prompted to develop his own underwear range that would provide a solution to this problem that thousands of men across the world faced.
Matt’s research mission began by speaking to his clients, gym owners and professional athletes. He worked up initial design concepts around a new range of active underwear with pockets that could safely and securely store a phone and allow full mobility while listening to your favourite music and wearing your preferred gym gear.
“I wanted a to develop a product that used the best technical fabric for training, and marry it with a design that would protect your phone and ensure you could have a full range of movement while you worked out, whether you were in the gym, on a run, cycling or just taking a walk,” Matt said.
Armed with months of research and notes from dozens of people, Matt started designing and working on samples with a local pattern maker. He then spent months tirelessly sourcing quality manufacturers who could weave the best compression fabric and produce a unique sweat proof formula for the pockets.
“We reworked designs and samples dozens of times,” Matt said. “I was lucky enough to have friends who were professional athletes and other PT colleagues, and through trials and feedback from tens of people, I was able to perfect the design and the production to produce a product that is truly different and better than anything else on the market.”
And twelve months later, a PocJox® collection of active compression underwear were designed and in production.
The vision for PocJox® is now grand. The company has plans to expand internationally and extend collections.
Stay tuned as the story of PocJox® continues…
and keep connected while we work out, however this was a costly exercise before PocJox® came on the scene,” says Matt.It was in 2013, after an appearance on The Ellen Show as Ellen’s underwear model, “Mr Sydney”, that Matt was prompted to develop his own underwear range that would provide a solution to this problem that thousands of men across the world faced.
Matt’s research mission began by speaking to his clients, gym owners and professional athletes. He worked up initial design concepts around a new range of active underwear with pockets that could safely and securely store a phone and allow full mobility while listening to your favourite music and wearing your preferred gym gear.
“I wanted a to develop a product that used the best technical fabric for training, and marry it with a design that would protect your phone and ensure you could have a full range of movement while you worked out, whether you were in the gym, on a run, cycling or just taking a walk,” Matt said.
Armed with months of research and notes from dozens of people, Matt started designing and working on samples with a local pattern maker. He then spent months tirelessly sourcing quality manufacturers who could weave the best compression fabric and produce a unique sweat proof formula for the pockets.
“We reworked designs and samples dozens of times,” Matt said. “I was lucky enough to have friends who were professional athletes and other PT colleagues, and through trials and feedback from tens of people, I was able to perfect the design and the production to produce a product that is truly different and better than anything else on the market.”
And twelve months later, a PocJox® collection of active compression underwear were designed and in production.
The vision for PocJox® is now grand. The company has plans to expand internationally and extend collections.
Stay tuned as the story of PocJox® continues…
